Mohamed Asfaran

Experience

Lead Developer & Digital ManagerApr 2023 – Present

Speedex Group — Dubai, UAE

Lead full-stack development and technical operations across three e-commerce platforms — Magento (speedextools.com), Shopify (unsfarms.com), WordPress (symbolic.ae) — ensuring performance, stability, and scalability.
Architected and deployed AI-powered automation workflows using Claude (Anthropic) to streamline operations, reduce manual workload, and accelerate decision-making across departments.
Built ERP–Magento synchronization for catalog, pricing, and orders; automated 3PL/delivery workflows and merchandising features; integrated third-party APIs for supply chain and order management.
Managed high-availability server infrastructure; implemented security protocols, vulnerability assessments, and hardening for compliance and data integrity.
Developed custom Magento 2 modules, integrations, and optimized checkout flows; directed cross-functional teams aligned with business goals and sprint cycles.

Digital Manager & Full-Stack DeveloperSep 2022 – Aug 2025

Drawdeck — Dubai, UAE

Led full migration of two e-commerce platforms (Magento → Shopify, Laravel) with zero downtime and full integrity of 17K+ SKUs (drawdeck.com, draftframes.com).
Automated onboarding, supply chain, and marketing workflows — reducing manual effort by 90%; integrated global payment, shipping, and tax systems.
Managed AWS infrastructure (EC2, RDS, Elasticsearch) for scalable delivery; enhanced mobile UX, speed, and SEO via Agile, data-driven optimization.
Provided technical leadership through mentoring, code reviews, and sprint-based execution.

Full-Stack DeveloperAug 2021 – Aug 2022

Twire (Pvt) Ltd — Colombo, LK

Managed high-traffic Magento multi-sites for performance, security, and reliability; optimized 10+ custom modules and core functionality.
Developed API and middleware (REST, SOAP, XML-RPC) integrating Klarna payments and Uni-Faun shipping.
Collaborated in Agile/Scrum teams on sprint planning and workflow improvements.

Lead Developer & E-Commerce ManagerMar 2017 – Aug 2021

Weber Inc — Kandy, LK

Directed delivery of 30+ Magento/WooCommerce platforms, ERP systems, dashboards, and CMS solutions — ensuring scalability, uptime, and performance.
Led Agile/Scrum teams; built secure payment gateways and modular cloud codebases supporting compliance and scalable deployment.
Managed technical SEO, analytics, and campaign tracking — boosting ROI through A/B testing and platform enhancements.

Senior Web DeveloperJan 2020 – Aug 2020

Leafcutter — Colombo, LK

Managed cross-functional teams to deliver and enhance CMS websites; led responsive UI meeting accessibility, UX, and cross-browser standards.
Built custom WordPress themes and Gutenberg blocks with embedded SEO; mentored junior developers and standardized processes via Confluence.

Senior PHP Developer (Contract)Oct 2016 – Feb 2017

Extreme Web (Pvt) Ltd — Colombo, LK

Developed and maintained custom Laravel / WordPress WooCommerce sites, ensuring consistency, SEO, and issue resolution.
Delivered client-centric solutions, translating technical specs into scalable PHP applications.

Software EngineerSep 2014 – Sep 2016

Ezelink Telecom — Dubai, UAE

Designed, developed, and maintained brand websites and digital services.
Built 3 advanced Wi-Fi controller and remote access-point management systems using Laravel; implemented security, backup, and redundancy strategies.

MBA, Business Administration2023

University of Bedfordshire (UOB) — Luton, UK

Associate of Science, IT2009

Institute of Advanced Technological Education — Galle, LK