Building & scaling commerce that doesn't break.
I'm Mohamed Asfaran - a Technical Project Manager and full-stack lead with 15+ years driving e-commerce, platform migrations, and AI-powered automation across industries and continents.
Engineer's depth, manager's clarity.
I'm a Technical Project Manager and full-stack lead who turns messy business goals into scalable technical architecture - then keeps the build, the team, and the timeline aligned until it ships. My track record spans high-performing digital campaigns, complex migrations, and measurable brand growth.
Hands-on across Magento, Shopify, Laravel and WordPress, high-traffic multisite operations, REST/SOAP API integrations, and AWS infrastructure tuned for global stability. Today I'm also architecting AI-powered automation with Claude (Anthropic) to streamline operations and accelerate decisions across teams.
I pair engineering depth with delivery discipline - Agile/Scrum, QA, and mentoring - backed by an MBA and certifications in Scrum and project management, so the work is as maintainable as it is fast.
Outcomes at scale.
Engineering that ships - amplified by automation.
I architect AI-powered workflows with Claude (Anthropic) and classic automation to remove manual toil, so teams move faster and decisions are backed by data - not guesswork.
AI automation
Claude-powered workflows that streamline operations and cut manual effort by up to 90% across onboarding, supply chain, and reporting.
Data-driven delivery
Agile, sprint-based execution with analytics, testing, and attribution wired in - so every release maps to a measurable outcome.
Stable at scale
High-availability infrastructure, security hardening, and zero-downtime migrations on stores with hundreds of thousands of variants.
A full-stack & delivery toolkit.
Hands-on across the stack, with the project and platform experience to ship it responsibly.
Backend & Languages
E-Commerce Platforms
Cloud & DevOps
Frontend & UX
Automation & Data
Leadership & Delivery
15+ years, across continents.
- Developed AI-driven support tools for data enrichment, automated 3PL/delivery workflows.
- Built ERP–Magento catalog, price, and order synchronization systems - plus multiple merchandising automation features to lift operational efficiency.
- Lead full-stack development and technical operations across three e-commerce platforms - Magento (speedextools.com), Shopify (unsfarms.com), and WordPress (symbolic.ae) - ensuring high performance, stability, and scalability.
- Architected and deployed AI-powered automation workflows using Claude (Anthropic) to streamline operations, reduce manual workload, and accelerate decision-making across departments.
- Built ERP–Magento synchronization for catalog, pricing, and orders, and integrated third-party APIs to enhance supply chain efficiency, order management, and internal workflows.
- Automated 3PL/delivery workflows and merchandising features to remove manual toil and improve fulfilment accuracy.
- Managed server infrastructure - provisioning, monitoring, and optimization for high-availability production environments.
- Implemented robust security protocols, vulnerability assessments, and hardening measures to maintain compliance and data integrity.
- Developed and maintained custom Magento 2 modules, integrations, and optimized checkout flows tailored to business requirements.
- Directed cross-functional teams and coordinated technical delivery aligned with business goals, sprint cycles, and operational priorities.
- Led full migration of two e-commerce platforms (Magento → Shopify, Laravel) with zero downtime and full integrity of 17K+ SKUs (drawdeck.com, draftframes.com).
- Automated onboarding, supply chain, and marketing workflows - reducing manual effort by 90%.
- Integrated global-standard payment, shipping, and tax systems for seamless operations.
- Managed AWS infrastructure (EC2, RDS, Elasticsearch) for scalable, high-performance delivery.
- Enhanced mobile UX, site speed, and SEO using Agile and data-driven optimization; provided technical leadership through mentoring and code reviews.
- Led development and optimization of Magento platforms (klippdighemma.se, hairgear.se, solidcos.com) for stability, scalability, and performance.
- Delivered custom modules and patches; managed third-party integrations via SOAP/REST APIs (Klarna, Uni-Faun).
- Acted as technical liaison across teams and clients; applied Agile/Scrum to drive sprint planning and faster release cycles.
- Oversaw QA, deployment, and cloud infrastructure planning to uphold delivery and quality standards.
- Directed delivery of 30+ Magento/WooCommerce platforms, ERP systems, dashboards, and CMS solutions - ensuring scalability, uptime, and performance.
- Led Agile/Scrum teams across hybrid environments to meet stakeholder goals and accelerate timelines.
- Built secure payment gateways and modular codebases in cloud environments, supporting compliance and scalable deployment.
- Managed technical SEO, analytics, and campaign tracking - boosting ROI through testing and platform enhancements.
- Managed cross-functional teams to deliver and enhance CMS websites, ensuring timely execution and client alignment.
- Led responsive UI design meeting accessibility, UX, and cross-browser standards; built custom WordPress themes and Gutenberg blocks with embedded SEO.
- Mentored junior developers and standardized processes via Confluence; managed version control and deployment workflows.
- Managed development and maintenance of Magento/WooCommerce platforms, ensuring stability, performance, and timely issue resolution.
- Led on-page and technical SEO to improve search rankings; analyzed campaign metrics and recommended platform enhancements to maximize ROI.
- Designed scalable, reusable code components for cloud-based deployment and extensibility.
- Managed design and development of websites, service portals, and digital assets aligned with brand and business goals.
- Built advanced Wi-Fi controller and remote access-point management systems using Laravel; implemented security, backup, and redundancy strategies.
- Collaborated with research and frontend teams on UI/UX enhancements and technical feasibility.
Projects I'm proud of.
Zero-downtime Magento → Shopify migration
Led a full migration of two storefronts (drawdeck.com, draftframes.com) to Shopify & Laravel with zero downtime and complete data integrity - then automated onboarding, supply chain, and marketing to cut manual effort by 90%.
Multi-site Magento at scale
Kept three high-traffic Nordic storefronts fast, secure, and reliable - optimizing 10+ custom modules and building middleware to integrate Klarna payments and Uni-Faun shipping.
30+ commerce builds & SEO
Led development across 30+ Magento & WooCommerce sites, ERP systems, and CMS dashboards - with technical SEO that lifted speed, indexing, and organic rankings.
Wi-Fi controller & access management
Designed and built three advanced Wi-Fi controller and remote access-point management systems in Laravel, with security, backup, and redundancy strategies baked in.
Live & Recent work, across markets.
A selection of platforms and sites built, migrated, or maintained - spanning the UAE, Europe, Australia, and Sri Lanka.
Education & certifications.
Education
Certifications
Have a platform to scale or a team to lead?
I'm open to lead developer and technical project manager roles, and selective consulting on e-commerce and automation. Let's find a time.